About Junoon Junoon (Urdu: جنون, literal English translation: "obsession/passion") was a Sufi rock band from Lahore, Pakistan, formed in 1990 by songwriter/guitarist Salman Ahmad, vocalist Ali Azmat, who were soon joined by keyboardist Nusrat Hussain. Junoon was Pakistan's most successful band and were regarded as the pioneers of sufi rock music (influenced by Sufism - a mystic, devotional tradition within Islam). Q magazine calls them "One of the biggest bands in the world". They sing mostly in the language of Urdu, in a style blending Western hard rock with Sindhi and Punjabi folk and Qawwali. Junoon, in effect, had to create an audience for rock music in Pakistan. "The band's appeal reaches beyond the Westernised elite", says Newsweek. The New York Times called Junoon "the U2 of Pakistan". In a preview to Junoon's performance at the House of Blues in Los Angeles, the L.A. Times said Junoon's "ability to captivate audiences" is "inspiring Beatles-like reactions".